PRESS RELEASE – “Light Dodger” Monumental Sculpture install August 4-7th (click image to enlarge)
The sculpture will be delivered in sections on a flatbed truck early on August 4th. Parking spaces and a lane of the street will be blocked off to make room for a construction crane. The sculpture pieces will then be hoisted by crane up and over the trees to the foundation pads.
Placement and assembly of the large pieces will be done with the crane. Scaffolding will then go up for the glass components. This will take all day on the 4th. The Hemi Piston Street Lamps will be installed along the walkway on day 2 in addition to sidewalk etching of the Dodge gasket patterns.
Levitating the big mothership for loading
History fascinates me, and something about the development of the Dodge pickup truck fascinates me even more. It’s a story inextricably linked to our country’s history like baseball and apple pie.
After the introduction of mass-produced automobiles, people started to modify their vehicles for enhanced utility. These people stripped off the rear bodywork and mounted open-topped boxes that resembled the first step towards the modern pickup truck.
Dodge trucks actually began with three brothers named Graham. In reality, it is the story of two companies – the Dodge Brothers Company and the Graham Brothers Company. In 1916, seeing the need for a good, dependable truck to serve people such as themselves, the Graham brothers entered the truck body business. By 1919, they had produced the “Truck-builder,” which is a basic platform from which a customer could spec a truck according to his or her needs. The Truck Builder was essentially a truck conversion that began with a passenger car. The Truck Builder worked this way: The new-car dealer would sell a new car to a customer, then suggest to the buyer that his old car could be converted into a truck.
In 1921, Dodge Brothers began to market Graham Brothers medium-duty trucks through its dealerships; in turn, every Graham vehicle utilized a Dodge engine. This partnership provided Dodge dealers with a full line of trucks to sell in addition to the highly regarded Dodge passenger cars, and the resulting sales increases prompted Dodge to buy the Graham Brothers Company.
The Dodge trucks would carry the Graham Brothers nameplate until 1928 with a few of the designs lasting as long as the 1930s.
In September 2012, I created a self-published book version of this blog, entitled “Portrait of An Automobile Dealer”. In short – it’s an updated and chronologically ordered version of this blog. Since 2012, the book has been updated to a 2nd edition. More than 60+ pages of additional content and over 100 new photographs were added to the second edition. A third, and final edition, is currently in progress and will be released later this year.
In this book, readers will find an historic timeline that showcases the company’s 95-year history, how Reed Brothers Dodge came into being, and how the company overcame the inevitable changes and challenges throughout almost a decade of being in business. The book conveys an abundance of unique automotive related content as well as a family business history that parallels the evolution of the Dodge automobile.
“Portrait Of An Automobile Dealer” Second Edition is available through Blurb.com print-on-demand bookstore. If you would like to check out the hard copy book or purchase a copy, please visit: http://www.blurb.com/b/4790280-portrait-of-an-automobile-dealer-second-edition. To see the book full screen (highly recommended), click on the button just to the left of the blue “blurb” icon. (The pages turn by clicking the tabs on the left and right of the book.)
As a special thank you to all the readers of this blog, this book has been placed online for everyone to enjoy for free. To download the complimentary eBook formatted for Apple iPad and iPhone click here.
Note: this book is not marked up for profit; but sold at base price.
New car introduction was always one of the most exciting times at Reed Brothers Dodge. It was a once-a-year celebration that everyone looked forward to attending. For the salesman, it meant additional car sales. To the dealership, it was another method to reach out to hundreds of current and potential customers, not only for new car sales, but also to advertise the dealership’s other services. Many sales were made during new car introduction by those customers who had to be the first on their block to own one of the new models.
The car on display is a 1961 Dodge Polara 4-door sedan, Dodge’s top-of-the-line full-size car. The new look featured a wide, concave grille with low-mounted quad headlights and the curious reverse-slant fins. The name Polara is a reference to the Polaris star, in a marketing attempt to appeal to the excitement surrounding the Space Race during the early 1960s. In its various forms, the Polara name was used by Dodge until 1973, when its position in Dodge’s line-up was replaced by the Dodge Monaco.
To attract drive-by motorists, large signs were placed in the showroom windows hyping the new year models: Dart, Lancer and Polara. Back in the day, there was tremendous brand loyalty. Customers who bought Dodges, usually bought them for life. In fact, many former customers traded every year and would buy a car on the spot. In the 1960s, new car introduction was a much more important part of the American automotive buying habit. Today, it’s a thing of the past.
The photo was taken from the corner of Rockville Pike and what is now known as “Dodge Street”. The state of Maryland named the connector street behind the dealership’s original location, Dodge Street because Reed Brothers was located there for 56 years (1914-1970).
Rockville High School was established in 1892, when the state Board of Education first allocated funds to local school to educate high school students. In the first State report of school statistics nine years later, the Rockville school was listed as enrolling 47 pupils. The first 12 graduates received their diplomas from “Rockville High School” in 1897.
A new high school was constructed and opened for use in September 1905 on East Montgomery Avenue and Monroe Street. An addition was built in 1917, expanding the school to 19 classrooms. The school was renamed Richard Montgomery High School 1935.
Source: Richard Montgomery HS – MSA