Ernest Lee Gartner, who married Lewis Reed’s daughter, Mary Jane, joined Reed Brothers Dodge in 1949. Although he graduated from Strayer College with a degree in business, he learned a lot through hands-on experience at the dealership through working in the business department, service and parts departments, body shop and sales.
When Lewis Reed passed away on January 28, 1967, Lee Gartner took over the leadership helm and continued the business as Dealer Principal making Reed Brothers Dodge a 2nd generation dealer. Representing the second generation, he took on a new set of challenges. When the state widened the roads in 1970, he purchased 4.37 acres of land from Eugene Casey and relocated Reed Brothers Dodge from its original location at the intersection of Veirs Mill Road and Rockville Pike to a new state-of-the-art showroom and Dodge/Chrysler/Jeep service complex on Route 355 at 15955 Frederick Road Rockville Maryland.
In comparison to Lewis Reed, whose dealership survived through World War I, The Great Depression and World War II, Lee Gartner successfully navigated Reed Brothers Dodge through numerous Chrysler setbacks during the 1970’s and 80’s, including the first Chrysler Bailout, the sale of Chrysler to Daimler, and the sale to the private equity firm Cerberus. He applied his 30+ years experience with Reed Brothers to meet the challenges of gasoline shortages, high interest rates, severe inflation, and weakening consumer confidence which drove Chrysler into financial crisis. This survival is testimony that he not only conquered setbacks, but often rebounded to reach new levels of success.
Lee Gartner passed away on June 13, 2009, just four days after the loss of the family’s Dodge franchise. Though he later ceded control to his sons, he rarely missed a day of work. Until his untimely death, he was a fixture at the dealership and could be seen around just about every day watering flowers, reading his newspaper, walking through the shop, and greeting friends and customers in the showroom. The word “retirement” was not in his vocabulary. He showed no signs of stepping away from the dealership that he helped build for more than 60 years. He remained Chairman of the Board until his death.
Lee Gartner will always be remembered as a successful businessman whose persistent energy was always there for family first, but in equal measure for the public he served. He was smart, and also honest and dependable – characteristics that kept Reed Brothers Dodge at the pinnacle of auto dealerships throughout his career.