Renovation & Expansion
In 1998, to support business growth and service innovations, Reed Brothers underwent an extensive $1M renovation and expansion that included state-of-the-art improvements in both sales and service. The building’s footprint was enlarged 10,000 square-feet by adding 11 new service bays to the rear of the building. Other improvements included an expansion of the Body Shop that allowed for the separation of the paint and repair areas, and the addition of a new employee lunchroom on a mezzanine floor above the Body Shop Office. The project also included a new exterior facade and rear parking lot to accommodate up to 100 vehicles at a time. Dealerships have traditionally focused solely on sales growth. This investment represented that growth, but it also gave better support to customers for the life of their vehicle. The dealership remained open and fully operational throughout the entire renovation process.
In the showroom, new tile flooring, energy-efficient lighting, sales cubicles with new furniture, and an expanded customer lounge were all part of the improvements.