Monroney Sticker Turns 55
Today marks a very significant anniversary. September 1, 1958 is the 55th anniversary of the Monroney Sticker. Since 1958, these stickers were required by law to accompany new vehicles, and included such information as the Manufacturer’s Suggested Retail Price as well as all options the factory installed.
Actually, the sticker has come to include much more than the price of the vehicle and each of its factory-installed options — and the vehicle transport (delivery) charges that can be passed along to the buyer. It lists such things as the vehicle’s fuel economy estimates as established by the federal Environmental Protection Agency, a Smog Index reporting the vehicle’s potential to emit air polluting emissions, Government Safety Ratings from NHTSA (the National Highway Traffic Safety Administration) for frontal and side crash and rollover, and even such things as the country of origin of the vehicle and its major components.
The automobile pricing label was named after Oklahoma Senator Michael Monroney, Chairman of the Senate Subcommittee on Automobile Marketing Practices. Senator Monroney proposed a bill that would take the mystery out of new car prices. This would be the first time in twenty years that a consumer could walk into an automobile dealership and find an itemized price tag on a new vehicle.
In this day and age, we tend to take window stickers for granted, but the next time you are out shopping for a new vehicle, you can thank Senator Michael Monroney for making your job much easier.