Chauffeur Lewis Reed Drives Pierce-Arrow Limousines

Lewis Reed Chauffeur

Two ladies with parasols are sitting in the landaulet section of an early Pierce-Arrow limousine, while chauffeur Lewis Reed tends to the motor. The rear portion of the limousine is partitioned from the driver with a glass shield, and covered by a convertible top, which you can see is currently in the lowered position behind the ladies. Ca. 1910

Lewis Reed understood automobiles. He knew how they worked and how to fix them. He loved cars and anything associated with them. Prior to World War I, Lewis Reed’s love of automobiles led him to becoming a chauffeur. Chauffeurs were not only trained to be proficient with their driving skills, but they also had to keep the luxury automobiles in tip top shape which is where his mechanic training – a vital skill in the early days of motoring – would have come into play.

Lewis Reed received his training at the Pierce-Arrow factory at Buffalo, New York, the Dodge Hamtramck and Hudson Motor Car factories in Detroit, Michigan, and the Washington Auto College. Pierce-Arrow was once one of the most recognized and respected names in the automobile industry. For 38 years, the Pierce-Arrow Motor Car Company in Buffalo, New York, produced some of the finest automobiles made.

The photo above would have to date to the time when Lewis Reed drove as a Chauffeur and before he started the Rockville Garage in 1914. Based on the time frame he drove as a Chauffeur and its appearance, the car in the above photo appears to be an early Pierce-Arrow limousine. If you can help to date it and/or identify the model, please leave a comment. The license plate in the photo below is dated 1914, and I would guess the car to be a 1910 – 1911 Pierce-Arrow Model 48.

Chauffeur Lewis Reed (left) with unidentified family, 1914

Chauffeur Lewis Reed (left) in the 1914 photo above poses with an unidentified family and their Pierce-Arrow Model 48.

The earliest car owners had no real repair business to turn to. To be a successful motorist in the early 1900s, you needed to have some sort of mechanical skills. Or you had to find someone who did. Wealthy people employed private chauffeur-mechanics to not only drive, but also maintain and repair their large, expensive automobiles — rather than learn to do it themselves. Chauffeurs would be in charge of everything to do with the owner’s motor vehicle including repairs and maintenance and cleaning this meant that early personal chauffeurs had to be skilled mechanics.

With every car sold was a tool box that had the necessary to tools with instructions on how to dismantle and clean each part of the engine. It was recommended to do so after a certain amount of mileage depending on the make of the car, usually around seven hundred miles. When a tire wore out or was damaged, it was recommended that an expert do it, because it was glued to the rim and it took some doing to get it off. The new tire had to be cut to size for they were not always made to fit.

A mechanical aptitude was also necessary to be a car dealer in the early 1900’s. When cars were shipped to the dealer from the manufacturer, they arrived partially assembled in railroad boxcars. It was the dealer’s responsibility to unpack and assemble the cars at the rail yard and drive them back to the dealership. Mechanics were often needed to repair the new cars if they broke down along the way.  During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1923.

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About Reed Brothers

I am a co-owner of the former Reed Brothers Dodge in Rockville, Maryland. Lewis Reed, the founder of Reed Brothers Dodge was my grandfather. We were a family-owned and operated car dealership in Rockville for almost a century. I served in the United States Air Force for 30 years before retiring in the top enlisted grade of Chief Master Sergeant in July 2006. In 2016, I received the Arthur M. Wagman Award for Historic Preservation Communication from Peerless Rockville for documenting the history of Reed Brothers Dodge in both blog and book format. This distinguished honor recognizes outstanding achievement by writers, educators, and historians whose work has heightened public awareness of Rockville’s architectural and cultural heritage, growth and development.

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