Lewis Reed received his mechanical training at the Dodge Main Hamtramck Plant, in addition to the Hudson Motor Car factory in Detroit, Michigan, the Pierce-Arrow factory in Buffalo, New York, and the Washington Auto College. In 1910, Horace and John Dodge contracted with Albert Kahn to build the 5.1-million-square-foot Dodge Main complex with the idea of building their own automobile. This dream came true in 1915 with the introduction of the Dodge Brothers motorcar.
Lewis Reed was just 27 years old when he started selling cars built by brothers Horace and John Dodge in Detroit. Few people jumped onto the Dodge Brothers bandwagon earlier than Lewis Reed, and not many have lasted longer. Reed Brothers was franchised as a Dodge dealership and service facility in 1915 – less than one year after the first Dodge automobile rolled off the assembly line. He founded what would become the oldest Dodge dealership under the same family ownership in the state of Maryland, and one of the oldest in the entire nation.
Lewis Reed was the first to sell Dodge cars in Montgomery County, Maryland and his company was the first Gulf gas dealer in the Washington, D.C. area. During the early years, Reed Brothers represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1921.
A mechanical aptitude was necessary to be a car dealer in the early 1900′s. When the cars were shipped to the dealer from the manufacturer they were only partially complete and they needed final assembly, so the new dealer quickly became skilled at repair. It was the dealer’s responsibility to assemble the cars at the rail yard and drive them back to the showroom. Mechanics were often needed to repair the new cars if they broke down along the way.
The photos below are a caravan of circa 1920s cars all with Maryland Dealer license plates slowly making their way along a snowbound Goshen Road in rural Gaithersburg. The radiator badge on the front of the car in the below image identifies it as a Hudson. The only indication of where these photos were taken was a small piece of paper tucked behind one of the photos that was labeled “Goshen Road – outside Gaithersburg”.