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Upside Down to Prove Its Strength

The advertisement in this post does more than just simply pitch a product, it captures a moment in history. A moment in history when Lewis Reed’s Rockville Garage represented several franchise nameplates along with Dodge, including Hudson and Essex. The Hudson and Essex were sold at Reed Brothers from roughly 1917-1923. Rockville–Hudson-Essex–Garage, is highlighted in yellow in the ad below. In addition to franchise car dealers, there were also factory stores. In the early days, the factory stores did the national advertising. A factory store, also known as a branch store or branch dealer, was a dealership owned and run by the manufacturer. A list of area Dealers was placed in fine print at the bottom of the ads.

The upside down coach on the dealers sales floors to demonstrate strength and sturdiness of construction is what proved effective in selling the Hudson and Essex.

We make this test at our store to show the strong, rigid body construction of the Hudson and Essex Coaches. In this position it is supporting a crushing load of 2700 pounds. Come see it. Test the doors and windows, which operate with ease, showing a total absence of body strain.

1923 Rockville Garage Ad

Rockville Garage Hudson-Essex Advertisement: The Evening Star, Washington DC Thursday, March 1, 1923

Hudson introduced the Essex brand in 1919. The Essex was intended to compete with Ford and Chevrolet for budget-minded buyers. The Essex offered one of the first affordable sedans and by 1925 the combined Hudson and Essex sales made Hudson the third largest automobile manufacturer in the United States.

The Hudson Motor Company, assisted by advertising a stripped Coach body and a chassis, and by a display of the individual parts that go into the Hudson and Essex cars, resulted in the sale of 75 Hudson and Essex cars the first 10 days. During its production run, the Essex was considered a small car and was affordably priced. The Essex is generally credited with starting a trend away from open touring cars design toward enclosed passenger compartments. By 1922 the Essex Motor Company was dissolved and the Essex officially became a product of Hudson.

In 1923, the big news was the demonstration the values the Hudson and Essex purchasers received. The advertisement below demonstrates the strength of the rigid body construction of the Essex Coach.

1922 Husdson-Essex Upside-down

From The Hudson Triangle, Detroit Michigan, December 1, 1922.

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Historic Gem: Drunk Falls Through Plate Glass Window of Reed Brothers Dodge

I encountered this fun and interesting news story among the millions of pages in the Library of Congress’s massive digitized database of historic American newspapers. The database is a superb resource, but it’s also the best kind of Internet rabbit hole: You go in looking for one thing, and encounter a dozen fascinating oddities along the way. This article is one of them:

Drunk Falls Through Reed Brothers Window The Evening Star Washington, DC Monday March 18, 1929

The Evening Star Washington, D.C., Monday, March 18, 1929

One of the dealership’s large plate glass windows in the photograph below would have been where the young resident may have stumbled through.

Reed Brothers Dodge, 1921

Reed Brothers Dodge, 1921

 

Got Milk? Mrs Phillip Reed Endorses Cream Top Milk in This 1931 Ad

They say that the cream always rises to the top. What rose to the top of my internet search this week was this advertisement of cream top milk endorsed by Mrs Phillip Reed (Mary Zelda Reed) of Rockville. Phillip Reed was a brother of Lewis Reed and a part of the dealership’s first work force. Phillip came to work for the dealership as a mechanic in 1916. Characteristic is this compliment from Mrs. Phillip Reed of Rockville, MD:

I wish to tell you that I like your ‘Cream Top’ Milk better than any I have ever bought in the eleven years that I have been buying milk … The Cream whips wonderfully.

Cream top milk ad 1930

The Sunday Star, Washington D.C. March 8, 1931

The Chevy Chase Dairy resulted from the merger of two companies. Brothers George and Joseph Wise started Chevy Chase Dairy in 1885. The Dairy was utilized to supply milk to the Chevy Chase/Bethesda, Maryland and the Washington DC area with fresh milk. The dairy was started by H. G. Carroll who owned the farm in 1897. Sometime around 1913-1915 he sold the dairy to George, Joseph and Raymond Wise who added the “Wise Brothers” to the Chevy Chase Farm name. There first retail location in the District was at 3306 P Street NW. They later moved to 3206 N Street NW (adjacent to Martin’s Tavern which fronts Wisconsin Avenue in Georgetown) where it remained until it was sold to National Dairy Products in January 1931.

Chevy Chase Dairy delivery wagons, circa 1918-28.

Chevy Chase Dairy delivery wagons, circa 1918-28. (LIBRARY OF CONGRESS PRINTS AND PHOTOGRAPHS DIVISION)

The Chestnut Farms, Chevy Chase Dairy may be gone, but an unexpected descendant remains. Dairies used to sponsor all sorts of extracurricular activities for employees, from baseball teams to orchestras. Chestnut Farms, Chevy Chase Dairy had a brass band. In 1938, the band played in the stands of Griffith Stadium during a football game. The owner of the team liked the idea of entertaining the fans so much that he signed them up to play regularly. The owner was George Preston Marshall, the team was the Redskins and the band became the Redskins Marching Band.

Source: The Washington Post

Rockville Garage Hudson Motor Car Ads (1919-1920)

The advertisements in this post do more than just simply pitch a product, they capture a moment in history. A moment in history when Lewis Reed’s Rockville Garage represented several franchise nameplates along with Dodge, including Oldsmobile, Hudson, and Essex. The Hudson and Oldsmobile were sold at Reed Brothers from roughly 1917 through 1923.

Hudson introduced the Essex brand in 1919. The Essex was intended to compete with Ford and Chevrolet for budget-minded buyers. The Essex offered one of the first affordable sedans and by 1925 the combined Hudson and Essex sales made Hudson the third largest automobile manufacturer in the United States.

Prior to the advent of television and radio advertising, print media was the most popular form of advertising and most car ads were black and white. The following ads distributed by the Lambert Automobile Company in The Baltimore Sun newspaper advertises the Hudson and Essex automobiles.

In addition to franchise car dealers, there were also factory stores. In the early days, the factory stores did the national advertising. A factory store, also known as a branch store or branch dealer, was a dealership owned and run by the manufacturer. A list of area Dealers was placed in fine print at the bottom of the ads. Rockville Garage, Rockville, Md, is highlighted in yellow on each of these ads.

1920s Hudson & Essex ads

The Baltimore Sun 2 March 1919

By the 1920s, Hudson and Essex Motor Car advertisements featured elegant architectural borders with static drawings of their cars; some ads never pictured people during this period.

1920s Hudson & Essex ads

The Baltimore Sun 30 May 1920

1920s Hudson & Essex ads

The Baltimore Sun 29 Aug 1920

1920s Hudson & Essex ads

The Baltimore Sun 25 Jan 1920

1920s Hudson & Essex ads

The Baltimore Sun 24 Oct 1920

1920s Hudson & Essex ads

The Baltimore Sun 21 Nov 1920

1920s Hudson & Essex ads

The Baltimore Sun 17 Oct 1920

1920s Hudson & Essex ads

The Baltimore Sun 13 Jun 1920

1920s Hudson & Essex ads

The Baltimore Sun 10 Oct 1920

1920s Hudson & Essex ads

The Baltimore Sun 1 Feb 1920

1920s Hudson & Essex ads

The Baltimore Sun 3 Oct 1920

1920s Hudson & Essex ads

The Baltimore Sun 28 Mar 1920

1920s Hudson & Essex ads

The Baltimore Sun 30 Sep 1920

1920s Hudson & Essex ads

The Baltimore Sun 5 Mar 1922

A lot of old newspapers have found their way online and with digital archival, it’s easier to take a trip back through old newspapers than ever before. These ads were found on NewspaperARCHIVE.com, the largest historical newspaper database online.

 

Vintage Newspaper Ads

These vintage newspaper ads from Lewis Reed’s Rockville Garage were found on NewspaperARCHIVE.com, the largest historical newspaper database online. Prior to the advent of television and radio advertising, print media was the most popular form of advertising and most car ads were black and white.

The very first advertisement below, distributed by the Oldsmobile Sales Company in the Sunday, June 29, 1919 edition of The Washington Post is the very first ad in which the Rockville Garage appeared. Dealers are listed in fine print at the bottom: note Rockville Garage, Rockville, Md, which is highlighted in yellow.

Initially, Reed Brothers sold Oldsmobile and Hudson, along with Dodge. (click on images to enlarge)

1919 Oldsmobile Sales Company Ad

Rockville Garage – The Washington Post – Sunday, June 29, 1919, Washington, District Of Columbia

Rockville Garage - Washington Post, The - Sunday, July 11, 1920, Washington, District Of Columbia

Rockville Garage – Washington Post, The – Sunday, July 11, 1920, Washington, District Of Columbia

Rockville Garage – The Washington Post, Sunday, July 04, 1920, Washington, District Of Columbia

Rockville Garage – The Washington Post, Sunday, July 04, 1920, Washington, District Of Columbia

Rockville Garage – The Washington Post Sunday, July 18, 1920, Washington, District Of Columbia

Rockville Garage – The Washington Post Sunday, July 18, 1920, Washington, District Of Columbia

Rockville Garage – The Washington Post Sunday, August 08, 1920, Washington, District Of Columbia

Rockville Garage – The Washington Post Sunday, August 08, 1920, Washington, District Of Columbia

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