Pictured below are Reed Brothers tent sales 90 years apart, in 1918 and 2008. The black and white photograph below was taken by Lewis Reed in 1918 showing Rockville Garage displaying their new models at the Rockville Fair Grounds. The annual County Fair used to be held for four days in the month of August at the old Fairgrounds of Rockville, Maryland. Families came from every section of the Montgomery County in wagons and carriages, and stayed for the duration of the Fair. The Fair gave automobile dealers the opportunity to display their new models.
The color photo below was taken some 90 years later in 2008, “Let’s Refuel America!” Tent Promo at Reed Brothers Dodge that let consumers lock in gas prices at $2.99 for three years. The novel Chrysler incentive offer was introduced at a time when high gas prices hammered sales of SUVs and trucks that dominated Chrysler’s line-up and was a way to help move the 2008 model gas guzzlers off the lot.
Reed Brothers is very proud and honored to be featured in the month of April/May 2017 Montgomery Magazine, historic landmarks “Then & Now” section. The black and white photograph above is Reed Brothers Dodge located at its original location in Old Rockville at the triangle at Veirs Mill Road and Rockville Pike – close to 100 years ago – with “That Good Gulf” gasoline drive-through filling station and Dodge Brothers Motor Car and Graham Brothers Truck signage. The Alemite sign in front indicates that Reed Brothers also sold and used the Alemite lubricating system.
In 1918, the Gulf Refining Co. adopted a brick and tile roof station with canopy supported by four brick columns covering two front driveways. “That Good Gulf” was one of the Company’s marketing slogans for a number of years during the twenties and thirties. The second story was added to the showroom with a glazed front looking out onto Rockville Pike on the right. The photo was taken by Lewis Reed in the late 1920s. Note the unpaved dirt road on Rockville Pike and trolley tracks running past the dealership. (click on images to enlarge)
The color photograph above, is the dealership’s location today, now known as Veterans Park. In the 1970s the site was known as the Francis Scott Key Memorial Park, and later in 1988, it was permanently rededicated as Veterans Park. In the late 1960s, the state of Maryland acquired the land to widen 355 and donated the remaining sliver to the City. The state named the connector street behind the dealership’s location “Dodge Street” because Reed Brothers Dodge dealership was located there for more than 50 years.
Montgomery Magazine is a lifestyle magazine, with timely articles on county leaders, entertainment, sports, neighborhood and restaurant profiles, entrepreneurs, historic landmarks then and now, plus seasonal special sections of local interest.
Find the issue online at: http://www.montgomerymag.com/MM_Newsletters.html
Reed Brothers Dodge and the surrounding area sure has changed a lot in its almost century-long history. I thought it would be fun to revisit some locations using some of Lewis Reed’s original photographs for “then” and Google Maps street view images from today for “now” to see what differences are visible. Google Maps time-lapse tool lets you explore an area’s evolution as far back as 2007. Some views look remarkably similar, while others are completely unrecognizable. So, in no particular order, here is a collection of Reed Brothers “then and now” photographs taken between 1915 and today. (click images to enlarge)
The black and white photograph on the left is Lewis Reed’s original 1914 Rockville Garage located at the intersection of Veirs Mill Road and Rockville Pike. In those days, many early car dealers grew out of existing garages. In 1914, Lewis Reed became a partner in the Rockville Garage with Robert L. and Griffith Warfield. The Warfield brothers had purchased this building in July 1915, from Lee Ricketts and Sons who had the Overland Agency. The business continued to operate under the old name until it was changed at the suggestion of the late Judge Edward Peter shortly after Edgar Reed joined his brother.
On the right, is a 1970 artist rendition of the new dealership. After 55 years at the original location at the triangle at Veirs Mill Road and Rockville Pike, Lee Gartner purchased 4.37 acres of land from Eugene Casey and relocated Reed Brothers Dodge to a new state-of-the-art showroom and Dodge/Chrysler/Jeep service complex on Route 355 at 15955 Frederick Road in Rockville Maryland.
The black and white photograph above taken by Lewis Reed, is the dealership close to 80 years ago … and on the right is the same location today, now known as Veterans Park. In the 1970s the site was known as the Francis Scott Key Memorial Park, and later in 1988, it was permanently rededicated as Veterans Park. In the late 1960s, the state of Maryland acquired the land to widen 355 and donated the remaining sliver to the City. The state named the connector street behind the dealership’s location “Dodge Street” because Reed Brothers Dodge dealership was located there for more than 50 years.
These photographs were taken on the corner of Route 355 at the intersection of King Farm Boulevard and Frederick Road. Reed Brothers Dodge stood at this location for more than 40 years. The photo on the left is a Google street view taken in April 2012 of Reed Brothers just before closing.
The dealership’s legacy continues to this day on the site of its former location on the right, which is now the Bainbridge Shady Grove Metro Apartments. A 20-ft sculpture that commemorates the dealership’s history sits prominently at the main entrance to the development and can be seen by thousands of daily commuters taking the Red Line from the Shady Grove Metro Station to Bethesda, Maryland and Washington, D.C. The sculpture can be seen from some distance, especially at night, and now acts as a key landmark at the entrance to the Shady Grove Metro Station.
The black and white photograph above was taken by Lewis Reed in 1915 from the location of his Rockville Garage. Their first “gas station” consisted of a single pump which can be seen in the photo. The view is looking West on Main Street of Rockville showing an early Trolley car. From 1900 – 1935, the trolley cars went past Reed Brothers Dodge as they traveled up Rockville Pike. Also in the background is the old St Mary’s Cemetery. And on the right is the same view today, fondly known as “the mixing bowl.”
The “then” photo above was taken by Lewis Reed in 1953 at the corner of East Montgomery Ave and Dodge Street. It shows the new building for Reed Brothers Showroom, Parts and Service Departments. When the state of Maryland widened the roads in 1970, they named the connector street behind the dealership’s original location, “Dodge Street” because Reed Brothers Dodge was located there for so may years (1914-1970). The “now” photo on the right is a google maps image of the same location captured in 2016 … 64 years later.
Both of the “then & now” images above are Google Maps Street views taken 10 years apart. Reed Brothers Dodge in 2007 on the left and on the site of its former location, now the Bainbridge Shady Grove Metro Apartments.
The 1917 photo on the left is the original Rockville Garage located at the intersection of Veirs Mill Road and Rockville Pike, 100 years ago. Note the unpaved dirt road on Rockville Pike and trolley tracks running past the Rockville Garage. Both photographs were taken by Lewis Reed on the Rockville Pike side of the dealership.
On the right, is the same location 50 years later of the Reed Brothers Dodge Gulf Gasoline station. Due to changes in the highway, Reed Brothers began an extensive remodeling and rebuilding program. Two-thirds of the original location at the junction of then Route 240 and Veirs Mill Road was razed and a modern Gulf Service Station was erected.
On the left is a mid-1960s view from the corner of Veirs Mill Road and Dodge Street showing the new building for Reed Brothers Service Department. On the right is a Google street view image of the same location today, 50 years later.
The photo on the left is a side view of the Rockville Garage two story addition to the original shop taken .. close to 100 years ago. The first floor housed the Service Department and upper floor was used for parts storage. The chimney was probably to a coal furnace that was used to heat the building. The many windows allowed natural light for working on cars. Signage for Firestone Tires replaced the Fisk brand that was sold at Rockville Garage earlier in 1915.
The photo on the right is a 1968 photo taken at the same location, some 50 years later. Due to changes in the highway, two-thirds of the original location at the junction of then Route 240 and Veirs Mill Road was razed and a modern Gulf Service Station was erected.
The “beginning and the end” at 15955 Frederick Road: 1970 and 2013. The photo on the left is the new building in 1970 after the move from its original location at the triangle at Veirs Mill Road and Rockville Pike. The new building marked the dealership’s 55th year of selling Dodge’s.
On the right, is a photo that I took on May 16, 2013 of the vacant building on the day that demolition began.
The photograph on the left is a line of beige and baby blue cars all lined up in rows on the side lot. Across the road is King Farm with the big barn that said, “MILK FOR THOMPSON’S DAIRY” before it was transformed into a large-scale mixed use community. Lawson King’s dairy cows used to graze in the fields just a few feet from the roadway right across the road. At its peak, King Farm was the largest milk producer in the area and had been in agricultural use for nearly 75 years before it was approved for development in 1996.
On the right is a view from the same perspective taken in 2009… 30 some years later. In the background is the same big barn on the field that is now the new urban development known as King Farm.