The Dodge Boys

In the late ’60’s, The Dodge Boys “White Hat Specials” were part of Dodge’s marketing and advertising campaigns. In these ads, the Dodge sales people, “the Dodge Boys,” were referred to as “good guys in white hats” and portrayed as friendly, helpful, and customer-oriented, as well as able to “beat the competition to the draw.”

Here are clips from a two-page ad that Reed Brothers ran in The Gaithersburg Gazette on Thursday, August 26, 1965 to promote their 50th anniversary. The title of the ad reads: “The Dodge Boys and Reed Brothers celebrate a 50 Year Success, 1915 to 1965! If you need a New or Used Car, come in today and cut yourself a “Slice of Savings…”

The Gaithersburg Gazette. Thursday, August 26, 1965

The Gaithersburg Gazette. Thursday, August 26, 1965

Always fun to watch the Dodge Boys in a shoot ’em up. Please enjoy this Classic Vintage 60’s animated The Dodge Boys 67 Coronet Commercial

What’s a Dodge White Hat Special?

Banking on the height of the popular spaghetti westerns of the late 1960′s, Dodge launched the 1969 “White Hat Special” editions of their lineup. Named after the old Roy Rodgers maxim that, “The good guys wore the white hats,” the White Hat Specials were more about the look and comfort than say, the more performance heavy R/T packages.

Vinyl tops, seats, light packages, wheel covers, and remote-controlled side-view mirrors were par for the course. The White Hat Special package was also made available on Darts, Polaras, and Coronets in addition to the sporty Chargers. So take a trip down memory lane with us, and watch the clip below in which a mid-range ’69 Charger SE is featured along side some animated cowboys depicted in the Old West.

“White Hat Special” Print Advertisements

1969 Dodge White Hat Special Charger Advertisement

1969 White Hat Special Dodge Dart Advertisement

1969 White Hat Special Dodge Polara Advertisement

Dodge White Hat Special Cars (Pg 1)

Dodge White Hat Special Cars (Pg 2)

“White Hat Special” Television Commercials